...it's good to know that we'll be able to fund neuroscience research with a bake sale or two.
The Compass Of Pleasure
David Linden's New Book That Explores How Our Brains Make Fatty Foods, Orgasm, Exercise, Marijuana, Generosity, Vodka, Learning, and Gambling Feel So Good
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The Accidental Mind (Harvard/ Belknap, 2007) is David's previous (orange) book. You can read about it at accidentalmind.org
